BIG30’s content doesn’t differ from the status quo content that we’re used to out of Hip-Hop artists. BIG30, like most rappers, primarily raps about his disdain for the opps, how rich he is, where he’s from, and the number of women he entertains. There’s nothing to write home about there, however, what there is to write home about is the brash, straightforward way he’s able to communicate his thoughts. BIG30’s delivery sets him apart from the rest of 2021’s rising stars as he creates music that easily resonates with whoever listens to it.